Do you see the "every marketing channel degrades over time because customers respond to novelty" argument happening to AI already? (i.e. the DuckDuckGo +30% week on week spike in traffic)
The 'Hidden Gem' framing is accurate but the problem compounds at SKU level in ecommerce: a brand can have genuine community love for their hero products and still be invisible in AI for 80% of their catalog because long-tail SKUs have zero Reddit presence, zero reviews, and nothing for the model to synthesize. Are you seeing evidence that brand-level reputation lifts the whole catalog in transactional queries, or does the model evaluate each product independently when the intent is bottom-of-funnel?
good post! this is the first discovery era where being good and being findable finally couple. for a genuinely good small product, that's the best news in 20 years
Do you see the "every marketing channel degrades over time because customers respond to novelty" argument happening to AI already? (i.e. the DuckDuckGo +30% week on week spike in traffic)
The 'Hidden Gem' framing is accurate but the problem compounds at SKU level in ecommerce: a brand can have genuine community love for their hero products and still be invisible in AI for 80% of their catalog because long-tail SKUs have zero Reddit presence, zero reviews, and nothing for the model to synthesize. Are you seeing evidence that brand-level reputation lifts the whole catalog in transactional queries, or does the model evaluate each product independently when the intent is bottom-of-funnel?
good post! this is the first discovery era where being good and being findable finally couple. for a genuinely good small product, that's the best news in 20 years